While working together on a branding project I asked brand guru Peter Arnell how he came up with the name DKNY. He said, “Simple. IBM, DKNY.” Paul Fireman, Reebok’s founder told me, “It’s the little details” that set a brand apart. While launching Philippe Starck Eyewear I asked Philippe his thoughts on product display. His reply, “Do what you want!” He had such confidence in his product’s integrity that he could afford to be magnanimous.
What I know about business, design and marketing I’ve learned from the best.