While working together on a branding project  I asked brand guru Peter Arnell how he came up with the name DKNY.  He said, “Simple. IBM, DKNY.”  Paul Fireman, Reebok’s founder told me, “It’s the little details” that set a brand apart.  While launching Philippe Starck Eyewear I asked Philippe his thoughts on product display.  His reply, “Do what you want!”  He had such confidence in his product’s integrity that he could afford to be magnanimous.

 

What I know about business, design and marketing I’ve learned from the best.